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Economy

Northland offers a sublime combination of lifestyle and workstyle, with its pleasant climate, natural resources, and growing economy. Opportunities are just waiting to be tapped into.

Northland has a population base of approximately 148,000, spread through urban and rural communities on a land area of 13,800km2. About 51,500 (FT) employees work for over 17,500 businesses and Northland's gross regional product of $3.4 billion annually represents about 3% of the national total.

Tourism is a key sector of the Northland economy.

The region is in a steady growth phase - statistics for early 2004 recorded Northland's year-on-year economic growth at a two-year high.

Offering lifestyle and workstyle, Northland is attracting new investment and industry development. This growth complements a solid industry base of pastoral farming, horticulture, forestry and wood processing, and tourism. Other key sectors are floriculture, organics and the arts.

New Zealand's newest deepwater port is located at Marsden Point, just south of Whangarei.

Visit the Enterprise Northland website for more information on the Northland Economy.

www.enterprisenorthland.co.nz

Key Facts

Land Area:
13,800km2

Number of Businesses:
17,500 businesses

Employees:
51,500 people (Fulltime)

Gross Regional Product:
$3.4 billion

Key Industries:
• Pastoral farming
• Tourism
• Forestry and wood-processing