Northland has a population base of approximately 148,000, spread
through urban and rural communities on a land area of 13,800km2.
About 51,500 (FT) employees work for over 17,500 businesses and Northland's
gross regional product of $3.4 billion annually represents about
3% of the national total.
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Tourism is a key sector of the Northland economy.
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The region is in a steady growth phase - statistics for early
2004 recorded Northland's year-on-year economic growth at a
two-year high.
Offering lifestyle and workstyle, Northland is attracting new
investment and industry development. This growth complements
a solid industry base of pastoral farming, horticulture, forestry
and wood processing, and tourism. Other key sectors are floriculture,
organics and the arts.
New Zealand's newest deepwater port is located at Marsden
Point, just south of Whangarei.
Visit the Enterprise Northland website for more information
on the Northland Economy.
Key Facts
Land Area:
13,800km2
Number of Businesses:
17,500 businesses
Employees:
51,500 people (Fulltime)
Gross Regional Product:
$3.4 billion
Key Industries:
• Pastoral farming
• Tourism
• Forestry and wood-processing