Economic Profile

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Ocean Beach Whangarei

© P. Gleeson

Northland is a modest regional economy with a lot to offer. It represents approximately 3.6 percent of country’s population with 165,000 people living in the region and over half of those living in the main centre of Whangarei.

With close proximity to New Zealand’s largest city, Auckland, but with a warmer climate and vast natural beauty, there are many reasons why Northland is becoming known as a very attractive destination to visit, live, work and play.

Northland has a strong visitor economy and is also underpinned by industries that harness natural advantages based around land, water, climate and cultural assets. Farming and forestry occupy over half the land being just two of the stronger economies. There is great potential for growth in horticulture, manufacturing, construction, mining, marine engineering as well as the emerging aquaculture industry.

Major initiatives to facilitate and enable business and investment in the region are enhancing Northland’s reputation for providing excellent lifestyle options.