Northland Naturally - First Region of New Zealand



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Tools for tourism operators

Destination Northland is the Regional Tourism Organisation (RTO) for Northland. Our role is to market Northland in partnership with the tourism industry through our international and domestic marketing activities, for example, the website, the official Northland Visitor Guide, Trade Guide, generic brochures, special publications, trade shows in New Zealand and overseas and hosting visiting media.

Destination Northland is a business unit of Enterprise Northland - the Regional Economic Development Agency (RDA).

New Northland Visitor Strategy launched Sept 2008

Northland Visitor Strategy 2008-2013 PDF 408KB

  • Statistics - Northland Visitor Data & General Tourism Data
    Data is provided from a variety of sources including Statistics NZ, the Commercial Accommodation Monitor, the region's i-Sites and Dept of Conservation visitor centres, Tourism NZ and the Ministry of Tourism.

    Advertise your business or activity on this website

    • Listing options
      Display (priority) listing $200 +gst per annum
      Free, basic listing
      Premium (high profile) adverts on the home page ($150 to $550+gst per month)

                     To advertise your business:

    • Accommodation and activity providers
      Destination Northland receives accommodation and activity listings from Tourism New Zealand. Please visit the Operator Registration Site for instructions to proceed. Once registered with Tourism New Zealand, your listing will automatically be displayed on NorthlandNZ.com
    • Restaurants, cafes and retail outlets
      All listings must be submitted via our submission form and will be approved by our staff before being listed on the site.
    • Events
      Events can be submitted via our event submissions form (no charge)
    • Seasonal Specials / Hot Deals Conditions Apply
      Thoughout the year, we list special deals and promotional packages on this site for operators. More info or submit your deal.
    • Conferences & Meetings Conditions Apply
      These listings are utilised by both national and international conference planners. More info or please list your business if your are active in the conference market.

    Links and Resources

    • Enterprise Northland
      The region's economic development agency. "Our mission is to promote and encourage sustainable economic development for the benefit of the people of Northland."
    • Northland Sustainability Club
      Northland is one of New Zealand's first regions to have a tourism industry committed to sustainability - a vital part of New Zealand's international image. The Sustainability Project allows tourism businesses to move towards sustainable practices at a pace that is within their capability. More information
    • Tourism New Zealand Trade Site
      Contains useful start up information, market research, publications and details of trade events.
    • Tourism New Zealand Travel/Trade Resources
      Tourism NZ's resource for the travel trade.
    • Inbound Tour Operators Council
      Trade Association representing the New Zealand inbound tourism industry
    • Northland Tourism Development Group 
      The TDG is the Tourism Sector reference group convened by Enterprise Northland to implement recommendations from the Northland Visitor Strategy and to advocate on behalf the industry. The 20+ members of the TDG are tourism operators from both major and smaller business right around the Northland region, as well as representatives of our stakeholder groups – NRC, WDC, KDC, FNDC, DoC and TTMCTA