Visitor numbers, nights, expenditure and other data

Updated quarterly in January, April, July and October. Last updated October 08.

*Northland data is sourced from the Commercial Accommodation Monitor and relates to the following territorial authority areas: Far North District, Whangarei District and Kaipara District.

The information is collected via a monthly survey run by Statistics New Zealand. Data is collected from accommodation operators with an annual turnover of $30,000 plus per annum, therefore the numbers quoted in the data do not include visitors staying in smaller B&B's, staying with friends and relatives, daytrippers, 'boaties', cruise ship passengers etc. Best estimates are that visitor numbers are actually double the CAM results to account for these types of visitors. CAM data includes both international and domestic guests.

Care should be taken when comparing statistics from the CAM with other sources as the target populations and methodology may not be comparable.

Technical notes explains terms used in the data view.

Data updated quarterly in January, April, July and October. Last updated Oct 08 with data available at that date.

 
Northland Visitor numbers and nights 2005 - 2008
Northland Visitor numbers and nights 2004 - 2007
Northland numbers and nights compared to NZ data.

 
Bay of Islands Visitor numbers 2008 January to July 2008
Bay of Islands Visitor numbers 2007 January to December 2007
Bay of Islands Visitor numbers 2006 January to December 2006
Visitor numbers, nights and occupancy by type of establishment. Source Commercial Accommodation Monitor*

Information Centres
Door counts from the region's i-Site Visitor Centres and Dept of Conservation Visitor Centres.

Website statistics (Updated Oct 08) Unique visits, total visits, pages viewed.

Ministry of Tourism Research website

www.tourismresearch.govt.nz A wide range of freely available data, including: current and historical visitor nights and numbers, forecasts, trends, origin of visitors, comparative regional data and so on for example:

Value of tourism to Northland Tourism expenditure and visits, international vs domestic. Current situation and forecasts from the Ministry of Tourism. (Follow the links By Region>North Island>Northland RTO)

Statistics Toolbox as presented at the Northland Tourism Seminar 18.10.07 - an introduction to the research site, some tips on navigation and a summary of current Northland data.

Reports, Publications

Colmar Brunton Domestic Visitor Research March 2005 Understanding domestic visitors
Northland Visitor Strategy 2008 - 2013 launched Sept 2008
Northland Tourism Strategy 2003 to 2008 and Beyond
Activate Northland Project Northland's Major Regional Initiative
Northland Sustainable Tourism Charter
More reports, publications