Taste of Auckland was the perfect setting for the launch of the Savour Food and Wine Northland brand, says Northland Inc’s Business Growth manager David Templeton.
Northland food and wine producers were well represented at the four day event held in at Western Springs last weekend. Northland Inc supported eight local producers from around Northland enabling them to showcase a wide range of our uniquely grown and high quality produce.
“The feedback we received from the Producers and the public attending the event has been overwhelmingly positive” says David. The exposure that this type of event brings to Northland is vital in positioning our region as a leading food and wine destination and brings opportunity for both national and global export supply.
In the weeks leading up to the event Savour Food and Wine Northland was developed with an online presence via the savournorthland.co.nz website and its Facebook page. An amateur photography competition is currently running to encourage our local community to capture Northland in its natural element while conveying an essence of food and wine. The Taste weekend launch also included the creation of a limited edition Savour Pack showcasing nine artisan products from around the region.
Public feedback around the Northland presence at Taste and the launch of the Savour brand included “Great to see Northland doing something positive” and “Great to see the support for small producers”.
Looking to the future David says “Taste of Auckland allowed us to work with a number of keen people including producers, artisans and Northland food and wine advocates, as we look to support the forming of a collaborative network under the Savour Food and Wine Northland brand.”
Northland food and wine producers will form a leadership group where Northland Inc will provide continuing support to further develop opportunities in this sector. They are looking to build upon the momentum already gained from the launch of the Savour Northland brand.
This has been a very promising start to an idea that should endure and succeed over time making Northland a top destination for food and wine aficionados from around New Zealand and international visitors.