The Action Plan launched in Kerikeri today (Feb 4) provides the region with a basis for future economic success, says Northland Inc Chief Executive David Wilson.
The Action Plan was jointly launched by the Minister of Economic Development Steven Joyce, the Minister for Primary Industries Nathan Guy, the Minister for Maori Development Te Ururoa Flavell and David Wilson, CEO of Northland Inc.
“The Tai Tokerau Northland Economic Action Plan was developed following the release of the Tai Tokerau Northland Growth Study (the Study) a year ago and it outlines how best we can go about realising the potential in Northland,” says Mr Wilson.
“It provides us with a foundation for growing and strengthening the economy in Northland to increase prosperity and contribute to the national economy.
“A plan is one thing, implementing it is another. Government, business and iwi will have to work together to realise the potential in the Action Plan.”
The Study found Northland had significant untapped economic potential and its industries could grow substantially because of its resource-based advantages, but more needed to be done to turn that into a reality.
The Action Plan is based on the opportunities outlined in the Study with a 10-year horizon that will contribute to transforming Northland’s economy. Many projects are underway with others in the pipeline. It will evolve as projects are realised and others come online.
The Action Plan has four work streams: Enablers (roading, digital, skills and capabilities and water resources), Land and Water (looking at ways to use the land and water resources more productively), Visitor Industry (growing tourism through reduced seasonality, product development and better promotion) and Specialised Manufacturing and Services (growing innovation and specialist manufacturing sectors).