News

NZ takes roadshow to Australian travel sellers

Posted on July 18, 2017

In a first for Australia, 600 frontline travel agents have taken part in a series of events across the country, learning how to sell New Zealand’s hidden gems. Northland was one of the 18 Regional Tourism Organisations represented at the inaugural event.

Tourism New Zealand worked in partnership with Air New Zealand, Virgin Australia, and 18 Regional Tourism Organisations to deliver the NZ All-Stars roadshow training events in Brisbane, Sydney, Melbourne and Perth, rather than bringing the agents to New Zealand for training.

Left, a cabin crew "tongue in cheek" demonstration; right, Northland Inc trade marketing manager Karly Bent.
Left, a cabin crew "tongue in cheek" demonstration; right, Northland Inc trade marketing manager Karly Bent.

Each region had displays designed to showcase ‘hidden gems’. Northland’s stand was Cape Reinga. Each region then provided travel agents with the key selling points of their region.

“The events brought a fresh approach to the training format,” says Northland Inc trade marketing manager Karly Bent. “Regions across New Zealand came to life with interactive displays and experiences designed to inspire and educate.”

Travel agents were welcomed by a Kapa Haka performance and a tongue in cheek safety demonstration by Virgin Australia and Air New Zealand crews. TNZ ‘tourism guides’ then escorted the agents around the different regions represented at the venue.

There was added appeal to the events with agents given the opportunity to win prizes locked in suitcases by entering a ‘code’ they had received when registering for the event. Agents also had the chance to win an Avanti bicycle and a trip for two to New Zealand.

Australia is New Zealand's largest inbound tourism market, accounting for almost half of all visitors. Nearly 600,000 Australian visitors come to New Zealand each year for a holiday.