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© Northland Inc

The visitor economy in Northland is strong and it is easy to understand why with so much on offer. The region is brimming with stunning natural scenery and with 3,200 kilometres of beautiful coastline it has a reputation for incredible boating, fishing and diving.

The Bay of Islands is one of New Zealand’s largest international tourism brands, and has solid infrastructure servicing strong visitor numbers year on year.

The region is steeped in cultural history with some of New Zealand’s earliest surviving European buildings and a region with significant Maori history. The Waitangi Treaty Grounds is New Zealand's pre-eminent historic site where the Treaty of Waitangi was first signed in 1840 between the British Crown and more than 500 Maori chiefs. Northland is also home to NZ’s first capital, first sea port, oldest lighthouse and the country’s oldest tree.

The Tutukaka Coast has been rated as one of the top three coastlines in the world by National Geographic Traveller and the Poor Knights Islands, a total marine reserve, are world renowned for diving splendor.

With over 100 DOC walks and tracks, awe-inspiring giant Kauri forests, wine trails and beautiful beaches, to name a few, the attractions are bountiful. The region represents great potential for further development, there has never been a better time to invest in the visitor economy of Northland.