Northland is being featured in the United States in a six-part video series that follows American actress Bryce Dallas Howard across the country.
Earlier this year the Pete’s Dragon and Jurassic World star teamed up with National Geographic Travel, directing a trip across New Zealand and exploring spectacular parts of the country including the Bay of Islands, Waipoua Forest, Wellington and Queenstown. Segments of a promotional video were filmed in Northland in April.
Bryce will also star in Tourism New Zealand’s digital ad campaigns in the US and Canada and promote New Zealand in media appearances in the United States.
The United States market is surging. In the past year holiday arrivals grew by nearly one third to 210,576 because of more airline capacity and direct flights to more destinations.
Paul Davis, Northland Inc GM Regional Promotions and Tourism, said it was great to see Northland so prominent in this campaign.
"The US market spend is growing at over 20 per cent for Northland at the moment and the value of this kind of media activity is a contributor to that.
"The profile the Bryce Dallas Howard campaign is giving to Northland and New Zealand across both our domestic and North American markets where the campaign has been launched, is enormous."