Sarah Archer is Northland Inc’s Trade Marketing Manager, focusing on promoting Northland domestically and internationally as a leisure destination for tourism, and also for conferences and incentives.
Sarah previously worked as the team’s Destination Marketing Assistant.
She studied Museum and Exhibition Design in the UK and has worked primarily in the creative industries throughout her career. As well as running her own signage and branding business for eight years, Sarah managed Clapham’s National Clock Museum and was acting tourism and promotions manager at Whangarei District Council.
“I’m thrilled to be appointed Trade Marketing Manager and excited to be part of the tourism economy,” she said. “I work with the industry’s trade and media in New Zealand and I also help local operators to become trade-ready by offering support and market advice.”