Why Sell Northland


Subtropical Northland is only one hours’ drive north of Auckland. Renowned for spectacular coastlines, marine reserves and kauri forests - the natural landscape is our speciality...

Adventure and leisure activities
Northland is home to world-class luxury resorts, golf courses, and has an abundance of walking tracks and a new cycle trail which on completion will link the east and west coasts. The first grapevines planted in New Zealand were in the Bay of Islands in 1819; with resurgence in the 1990’s Northland has emerged as an award winning wine region.

We are a land of firsts
Not only did the first Māori canoe land on Northland shores; it was also where the first European settlers arrived, closely followed by the missionaries. The first permanent settlement by Europeans in New Zealand was at Rangihoua in the Bay of Islands, where you can visit the Marsden Cross, and the first capital of New Zealand was in Okiato, Russell.

Māori culture is strong in Northland
Our region has a rich history that ties both Māori and non-Māori (Pakeha) together. The Waitangi Treaty Grounds in the Bay of Islands is the place where the historic signing of the Treaty of Waitangi took place in 1840.

Water-based activities
Our marine activities deserve a special mention, as The Poor Knights has been rated by dive expert Jacques Cousteau as one of the top-ten dive sites in the world. Zane Grey famously described Bay of Islands as ‘an angler’s El Dorado’ when he caught his first marlin here in 1926. Today, there are many Northland tourism operators that offer water-based tours, charters and lessons.

Wide range of accommodation options
Accommodation options range from luxury lodges and upmarket retreats, to hotels, motels, farmstay’s, B&B’s and holiday parks. You can opt for a bit of luxury perched high on a cliff top overlooking the sea, a bush hideaway set in subtropical gardens, or the ultimate glamping experience. Northland has it all. As New Zealand’s favourite domestic holiday destination, Northland also has many self-catering holiday homes options available, many bookable online.

Northland has always attracted New Zealand holidaymakers because of pristine white sandy beaches, maritime sports and a relaxed pace, and quite frankly our summers last a little longer. International visitors are drawn to our authentic Māori culture, natural wonders, and stories about our heritage and people (Māori and Pakeha).

Tena koutou
Nau mai, haere mai ki Te Tai Tokerau.
Piki mai, kake mai.
We welcome you to Northland.

16 page Trade Manual

Northland Trade Manual

This Trade Manual is the start of the conversation – selling Northland to the world.

The Northland Trade Manual is a tool to assist travel trade in learning more about New Zealand’s northernmost region. It provides key reasons to visits, must do’s, maps, and general information, and drives to the Northland online portal where more trade relevant information can be found.

Download Northland Trade Manual

Need more information about Northland?

Contact our Trade Marketing Manager

Marketing pillars

Māori Living Today

This is where it all began

Māori Living Today

Discover Kupe, the first of the Polynesian Explorers and encounter Māori lifestyles of today.

Northern Subtropical Pathway

New Zealand's northern-most point

Northern Subtropical Pathway

Journey to New Zealand's northern-most point where oceans collide and spirits depart for home.

Ancient Living Forest

Walk among the kauri

Ancient Living Forest

Explore ancient kauri forests and walk amongst living giants.

Contrasting Coastlines

Journey the sheltered east and the wild west

Contrasting Coastlines

Journey the sheltered coves and harbours of the east coast; gather kaimoana, dive, swim, sail, snorkel or surf. Experience the wild west coast; shipwrecks, the solitude of empty
beaches, and salt spray on your face

You're in: Northland Inc