Northland Inc encompasses the Regional Tourism Organisation (RTO) for Northland and is one of 31 RTOs across the country. We play a key role in the development of Taitokerau Northland’s visitor economy and work with our communities to take a holistic approach to planning for and sustainably growing it.

Our role also includes marketing the region and helping businesses to build the experiences they have to offer visitors (and locals) in a sustainable way. We work closely with the tourism industry and a number of other key stakeholders both regionally and nationally, to help us achieve this. This includes a close working relationship with Tourism New Zealand as the National Tourism Organisation, and Ministry of Business, Innovation and Employment as our sector’s identified central government ministry.


We have seven main areas of focus: 

  • Industry Engagement
  • Product Development
  • Destination Marketing
  • Destination Development
  • Events
  • Digital Visibility
  • Data and Insights
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Kerikeri Stone Store Need to resize

Destination Management Plan


Tourism Operator Hub

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Regional Events Fund

Hundertwasser Film Shoot 3

Food & Beverage Action Plan

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Travel Trade

Study Northland

Study Northland

Media releases from the team