TAITOKERAU Northland is full of great business ideas!

Tell us your idea and we’ll help you start your business journey as part of The Pick 2024.

The Pick is our business ideas competition that helps people who have an idea, to develop it into a business model.

 You'll be supported over a 10 week programme by business experts to help explore and hone your idea. Whāriki Te Tai Tokerau will tautoko participants with a specialist Māori navigator to support you through the programme. 

Finalists will be chosen to present their idea on Pitch Night where the overall winner will be chosen by our panel of business experts.

 comprehensive prize package of business support and resources - tailored for small business owners and entrepreneurs - is being developed for our winners. We are looking forward to announcing the details of this package in February 2024.

The Pick logo

2022The Pick Pitch Night Web059

The Pick 22 winners and finalists on Pitch Night

How does it all work?

Who can enter
  • Anyone with a new business idea (or those that would like to come up with a new business idea) who is based in Te Tai Tokerau
  • Current businesses can enter if they have an idea for a new product or service that hasn't been developed
How to enter
  • Fill in the online entry form to submit your idea
  • Your entry will be assessed by our Business, Innovation and Growth team in partnership with the Whāriki Te Tai Tokerau team
  • We'll contact you to let you know if you have secured a place in The Pick 2024
Your commitment

If you are accepted on "The Pick 2024", you will be invited to join a 10 week programme where you'll work with business experts to develop your idea into a business model.

  1. Entries must be submitted by midnight on 18 February 2024
  2. The 10 week programme runs 19 February to 29 April 2024
  3. Sessions will be run in real time, both kanohi ki te kanohi (face-to-face) around Tai Tokerau, and in real time, via video conference call. 
  4. You can attend in person or online, and catch up after hours with YouTube versions of every workshop.
  5. Finalists will be chosen from all those who complete The Pick 8 week programme, and will receive two weeks additional preparation to help them pitch their idea to our Judge's Panel, for the opportunity to win the overall title.
  6. Full Terms and Conditions can be downloaded below.


View Full Terms & Conditions


District Council Area

Bringing you The Pick 2024 

The Pick is a Northland Inc initiative, delivered in 2024 in partnership with Whāriki Te Tai Tokerau and McKay.

Thanks for helping us support great business ideas

Thank you to our generous sponsors who we are delighted to be working alongside to help Tai Tokerau Northland businesses thrive.

Flying Kiwi Angels

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