TAITOKERAU Northland is full of great business ideas!
The Pick is Northland’s own premier Business Ideas Accelerator. A launchpad for start-ups (or those wanting to evolve) who are keen to put their ideas to the test. Over three value-packed months, entrepreneurs refine, validate, and grow their concepts alongside like-minded peers, guided by expert insights and real-world feedback.
The journey culminates in Pitch Night, where finalists present to a panel of Northland business leaders. Winners walk away with a tailored support package to help take their business to the next level.
2026 the pick - Keen to learn more?
The Pick is back soon for 2026. We're finalising all the arrangements and will have information out shortly on how to enter for this year.
In the mean-time, drop us your email in the form below and we'll make sure we let you know when registrations open.
Register your Interest for 2026
Celebrating The Pick 2025
View the highlights video from our 2025 Pitch Night, held in the beautiful Te Iwitahi building at the Whangārei District Council.
HEAR FROM OUR 2025 WINNERS
In this video series, participants from The Pick business accelerator share their journeys — what they learned, the challenges they overcame, and how the programme has shaped their businesses.
2025 Supreme Winner
Georgia Keys, MAED Innovations
Her business concept: A smartphone-integrated defibrillator
Finalists for The Pick 2025
he Pick 2024 Pitch Night with winners on stage
Supreme Winner Georgia Keys (with trophy), the other five finalists and Programme Lead Tania McInnes (Far Right).2025
2025 PITCH NIGHT
A brief look in photos capturing the energy and ideas of Pitch Night as our six finalists presented their business ideas to a panel of local business experts.
PREVIOUS WINNERS
People from all walks of life have joined us for the programme since it started running in 2017.
The Pick 2024 Pitch Night with winners on stage